Do AI Generated Images Signal the End of Photography?

Why did the AI robot steal a camera? Because they thought they could pixelate themselves out of trouble. (Hahaha!)

But seriously. Are the robots coming for us?

AI-generated images have a place in today’s creative landscape, for sure. They’re quick, cheap, and created to suit specific business needs. Here's one we made using Image Creator of Craig’s cat on the tools.

As adorable as fake Winky looks, dismissing traditional photography in favour of AI would be crazy. Here’s why:

We are human.

Photography is fundamentally a way that humans communicate with other humans.  Done right, each image creates a narrative, drawing viewers into a real story and connection with your business.

Authenticity.

For any company, having your own images conveys authenticity, credibility and trust.  Photography features your people, your facilities and your products. Importantly, you (and you alone) hold the indisputable rights to use your images.

The Feels.

Photography creates an emotional depth and aesthetic that AI simply can’t match. Photo editors also work their wizardry in post-production to exactly evoke the feels that you need to get consumers reaching for their wallets.

Prompts are yuck.

Thinking of prompts will eventually drive you nuts. Prompting and then tweaking the prompt. Tweaking the tweaked prompt. Tweaking the tweaked tweaked prompt…. you get it.  Traditional photography gives you cohesive campaign, brand and stock imagery without an endless cycle of revisions and adjustments.

We may be biased, but those sound like pretty compelling reasons to get in touch with us about your next creative project! Hit up our Christchurch team today.

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